Marketing avança e se destaca no Jornal Diário do Pará

\u0026lt;p\u0026gt;Fechamos a S\u0026#233;rie com um bate papo da jornalista Haynna H\u0026#225;lex e Luciana Sousa, Gerente de Marketing do Grupo RBA, sobre o sucesso das campanhas do marketing do grupo, em especial do Di\u0026#225;rio 40 anos.\u0026amp;nbsp;\u0026lt;/p\u0026gt;\u0026lt;p class=\u0026quot;\u0026quot;\u0026gt;\u0026amp;nbsp;\r\n\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n \u0026lt;figure class=\u0026quot;dol-img-article\u0026quot;\u0026gt;\r\n \r\n \r\n \r\n \r\n \u0026lt;img loading=\u0026quot;lazy\u0026quot; class=\u0026quot;lozad desk\u0026quot; alt=\u0026quot;Momento descontra\u0026amp;#237;do ap\u0026amp;#243;s grava\u0026amp;#231;\u0026amp;#227;o do podcast de Luciana Sousa, Gerente de Marketing do Grupo RBA e a jornalista Haynna H\u0026amp;#225;lex do DOL.\u0026quot; data-src=\u0026quot;https://cdn.dol.com.br/img/inline/770000/767x0/WhatsApp-Image-2022-11-04-at-112524_00779635_0_.webp?fallback=https%3A%2F%2Fcdn.dol.com.br%2Fimg%2Finline%2F770000%2FWhatsApp-Image-2022-11-04-at-112524_00779635_0_.jpg%3Fxid%3D2457066%26resize%3D380%252C200%26t%3D1724772055\u0026amp;amp;xid=2457066\u0026quot; src=\u0026quot;https://cdn.dol.com.br/img/inline/770000/767x0/WhatsApp-Image-2022-11-04-at-112524_00779635_0_.webp?fallback=https%3A%2F%2Fcdn.dol.com.br%2Fimg%2Finline%2F770000%2FWhatsApp-Image-2022-11-04-at-112524_00779635_0_.jpg%3Fxid%3D2457066%26resize%3D380%252C200%26t%3D1724772055\u0026amp;amp;xid=2457066\u0026quot;\u0026gt;\r\n\r\n \r\n \u0026lt;figcaption\u0026gt;\r\n \u0026lt;span\u0026gt;\u0026#128247; Momento descontra\u0026amp;#237;do ap\u0026amp;#243;s grava\u0026amp;#231;\u0026amp;#227;o do podcast de Luciana Sousa, Gerente de Marketing do Grupo RBA e a jornalista Haynna H\u0026amp;#225;lex do DOL. |\u0026lt;/span\u0026gt;\u0026lt;strong\u0026gt;Foto: Thiago Sarame\u0026lt;/strong\u0026gt;\r\n \u0026lt;/figcaption\u0026gt;\r\n \u0026lt;/figure\u0026gt;\r\n\r\n\u0026amp;nbsp;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;O jornal\u0026amp;nbsp;DI\u0026#193;RIO\u0026amp;nbsp;DO PAR\u0026#193; passou por diversas transforma\u0026#231;\u0026#245;es at\u0026#233; chegar ao atual formato, Off e 100% digital, e completar\u0026#225;\u0026amp;nbsp;40\u0026amp;nbsp;anos\u0026amp;nbsp;em 2022. Jornal \u0026#233; l\u0026#237;der em audi\u0026#234;ncia e \u0026#250;nico filiado ao IVC com diversos pr\u0026#234;mios internacionais. Em comemora\u0026#231;\u0026#227;o aos seus\u0026amp;nbsp;40\u0026amp;nbsp;anos foram feitas diversas a\u0026#231;\u0026#245;es de relacionamento e responsabilidade social para diversos p\u0026#250;blicos de forma segmentada.\u0026lt;/p\u0026gt;\u0026lt;p class=\u0026quot;\u0026quot;\u0026gt;\u0026amp;nbsp;\r\n\t\r\n\r\n \u0026lt;div class=\u0026#39;dol-dolcast\u0026#39;\u0026gt;\r\n \u0026lt;div\u0026gt;\r\n \u0026lt;span\u0026gt;\r\n \r\n #DI\u0026amp;#193;RIO 40 ANOS\r\n \r\n \r\n \u0026lt;/span\u0026gt;\r\n \u0026lt;h2\u0026gt;\r\n Marketing avan\u0026amp;#231;a e se destaca no Jornal Di\u0026amp;#225;rio do Par\u0026amp;#225;\r\n \u0026lt;/h2\u0026gt;\r\n \u0026lt;h3\u0026gt;\r\n Por\r\n \u0026lt;strong\u0026gt;DOL -\u0026lt;/strong\u0026gt;\r\n \u0026lt;time\u0026gt;\r\n 05/11/2022 08:00:00\r\n \u0026lt;/time\u0026gt;\r\n \u0026lt;/h3\u0026gt;\r\n \u0026lt;!-- AUDIO --\u0026gt;\r\n \u0026lt;audio class=\u0026quot;mw-fit-width\u0026quot; width=\u0026quot;100%\u0026quot; controls=\u0026quot;\u0026quot;\u0026gt;\r\n \u0026lt;source src=\u0026quot;https://cdn.dol.com.br/img/audioinline/770000/EP-04-DIARIO-DO-PARA-40-ANOS---MARKETING_00779635_0_.mp3?xid=2457069\u0026quot; type=\u0026quot;audio/mpeg\u0026quot;\u0026gt;\r\n \u0026lt;/audio\u0026gt;\r\n \u0026lt;/div\u0026gt;\r\n \r\n \r\n \u0026lt;img loading=\u0026quot;lazy\u0026quot; class=\u0026quot;mw-object-fit mw-fit-width mw-fit-height\u0026quot; src=\u0026quot;https://cdn.dol.com.br/img/Destaque-Dolcast/770000/WhatsApp-Image-2022-11-04-at-112524_00779635_0_.jpg?xid=2457064\u0026quot; title=\u0026quot;Momento descontra\u0026amp;#237;do ap\u0026amp;#243;s grava\u0026amp;#231;\u0026amp;#227;o do podcast de Luciana Sousa, Gerente de Marketing do Grupo RBA e a jornalista Haynna H\u0026amp;#225;lex do DOL.\u0026quot; alt=\u0026quot;Momento descontra\u0026amp;#237;do ap\u0026amp;#243;s grava\u0026amp;#231;\u0026amp;#227;o do podcast de Luciana Sousa, Gerente de Marketing do Grupo RBA e a jornalista Haynna H\u0026amp;#225;lex do DOL.\u0026quot;\u0026gt;\r\n \r\n \r\n\u0026lt;/div\u0026gt;\r\n\r\n\u0026amp;nbsp;\u0026lt;/p\u0026gt;\u0026lt;p class=\u0026quot;\u0026quot;\u0026gt;\u0026amp;nbsp;\r\n\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n \u0026lt;figure class=\u0026quot;dol-img-article\u0026quot;\u0026gt;\r\n \r\n \r\n \r\n \r\n \u0026lt;img loading=\u0026quot;lazy\u0026quot; class=\u0026quot;lozad desk\u0026quot; alt=\u0026quot;Marketing avan\u0026amp;#231;a e se destaca no Jornal Di\u0026amp;#225;rio do Par\u0026amp;#225;\u0026quot; data-src=\u0026quot;https://cdn.dol.com.br/img/inline/770000/767x0/WhatsApp-Image-2022-10-31-at-122458_00779635_1_.webp?fallback=https%3A%2F%2Fcdn.dol.com.br%2Fimg%2Finline%2F770000%2FWhatsApp-Image-2022-10-31-at-122458_00779635_1_.jpg%3Fxid%3D2457067%26resize%3D380%252C200%26t%3D1724772056\u0026amp;amp;xid=2457067\u0026quot; src=\u0026quot;https://cdn.dol.com.br/img/inline/770000/767x0/WhatsApp-Image-2022-10-31-at-122458_00779635_1_.webp?fallback=https%3A%2F%2Fcdn.dol.com.br%2Fimg%2Finline%2F770000%2FWhatsApp-Image-2022-10-31-at-122458_00779635_1_.jpg%3Fxid%3D2457067%26resize%3D380%252C200%26t%3D1724772056\u0026amp;amp;xid=2457067\u0026quot;\u0026gt;\r\n\r\n \r\n \u0026lt;figcaption\u0026gt;\r\n \u0026lt;span\u0026gt;\u0026#128247; |\u0026lt;/span\u0026gt;\u0026lt;strong\u0026gt;ARTE / DOL E RBA\u0026lt;/strong\u0026gt;\r\n \u0026lt;/figcaption\u0026gt;\r\n \u0026lt;/figure\u0026gt;\r\n\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;/p\u0026gt;

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Edição do dia

Hoje um pouco do sucesso do trabalho realizado pelo Marketing do Grupo RBA, que em 2022 montou uma super campanha em comemoração aos 40 anos de história do Jornal Diário do Pará. O bate papo é da jornalista Haynna Hálex do DOL e Luciana Sousa, Gerente de Marketing do Grupo RBA. Ouça agora!

sábado, 05/11/2022, 08:00

- Atualizado 05/11/2022, 09:49